Petideal & Hisun Strategic Partnership: Launching New Animal Nutrition Company to Innovate Pet Food Industry

2026-01-21 | News

Petideal & Hisun Strategic Partnership: Launching New Animal Nutrition Company to Innovate Pet Food Industry

In a landmark move for the pet food industry and animal nutrition sector, Petideal has officially joined forces with Hisun, a leading Chinese animal pharmaceutical brand, to launch Zhejiang Haizheng Zhongyu Animal Nutrition Technology Co., Ltd. The new joint venture was established on January 12th in Taizhou, Zhejiang Province, marking a powerful collaboration aimed at redefining standards for pet nutrition innovation and high-quality pet food production.

The strategic partnership brings together Petideal’s expertise in pet care and product development with Hisun’s proven track record in animal health and pharmaceutical excellence. With an initial registered capital of RMB 230 million, the new company will be partially owned by Petideal, which holds a 40% stake. Both partners have pledged further capital injections as the project expands, demonstrating their long-term commitment to growing the pet nutrition business and driving industry progress.

Focus Areas of the Joint Venture

Together, Petideal and Hisun are focusing on three core pillars to elevate the pet food industry and deliver greater value to pets and their owners:

Innovative R&D for Pet Nutrition: We are dedicated to pushing the boundaries of pet food technology, focusing on developing science-backed, nutrient-dense formulas that support pet health, vitality, and longevity. Our R&D efforts will prioritize solving key challenges in pet nutrition, ensuring our products stand out in a competitive market.
Standardized, High-Quality Production: Consistency and safety are non-negotiable. The new company will adopt strict standardized production processes to ensure every batch of pet food meets the highest quality standards, providing pet owners with peace of mind and reliable products.
Shared Market Resources & Collaboration: By combining Petideal’s extensive market reach and brand influence with Hisun’s industry connections and technical capabilities, we will unlock new opportunities, expand our global footprint, and drive mutual growth in the pet industry.

This strategic collaboration is more than just a joint venture—it’s a commitment to raising the bar for the entire pet food industry. By leveraging the unique strengths of both Petideal and Hisun, we aim to develop innovative animal nutrition solutions that prioritize pet health, taste, and sustainability, setting new benchmarks for quality and innovation.

Join the Conversation

As a leader in the pet care space, Petideal is excited to partner with Hisun—a well-known and trusted name in Chinese animal pharmaceuticals. We want to hear from you: In your opinion, which innovation in pet nutrition matters most—health, taste, or sustainability? Share your thoughts in the comments below and join the discussion about the future of the pet industry!

Learn more about Petideal’s vision, products, and strategic initiatives by visiting our official website, and stay tuned for updates on our new joint venture’s progress.

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